New Steps Behavioral Health
I am working with Steffon Staley, behavioral health practitioner and owner of New Steps Behavioral Health on elevating his brand and establishing him as a thought leader in the industry.
We're currently working on checking off action items on the brand management plan I drafted for him, which included outsourcing a designer to redo his logo, reorganizing his website, content strategy and creation ideas, social media management and finding opportunities to pitch Steffon as a mental health resource to media.
#protectourhistory Juneteenth Awareness Campaign
Given the heightened eagerness to support Black Americans in their 400-plus year fight for life, equity, social justice and civil rights; we saw the recognition of Juneteenth more widely shared across social media platforms. I think that’s great!
As the discussion came up in meetings on my team at work about what to post on Juneteenth; I began to feel a little uneasy about the true intentions of recognizing the day. Thus, as a content creator both personally and professionally, I launched an awareness campaign to share a brief history of the holiday and encourage brands and influencers to not just post about Juneteenth; but to actually LEARN about Juneteenth.
The concept came to me at the 11th hour as I myself brainstormed what I wanted to share on my social accounts, especially given the heaviness on my heart as America grapples with the realities of its racial and social justice issues. I drafted three posts (images created on Canva and accompanying copy), the first of which I scheduled to post Wednesday afternoon, June 17 (during COVID I noticed that afternoon posts have the most audience reach).
As the discussion came up in meetings on my team at work about what to post on Juneteenth; I began to feel a little uneasy about the true intentions of recognizing the day. Thus, as a content creator both personally and professionally, I launched an awareness campaign to share a brief history of the holiday and encourage brands and influencers to not just post about Juneteenth; but to actually LEARN about Juneteenth.
The concept came to me at the 11th hour as I myself brainstormed what I wanted to share on my social accounts, especially given the heaviness on my heart as America grapples with the realities of its racial and social justice issues. I drafted three posts (images created on Canva and accompanying copy), the first of which I scheduled to post Wednesday afternoon, June 17 (during COVID I noticed that afternoon posts have the most audience reach).
I answered three questions:
What is Juneteenth, Why do we celebrate Juneteenth, and How can non-Black citizens observe Juneteenth; and included an additional note encouraging brands and influencers to the take time to dive in and learn more about what the holiday is rather than just posting a message on social media and going about business as usual.
How I achieved my reach:
I created a Google doc with background information on my campaign idea, as well as, my post copy and images and shared it via email inviting friends and colleagues to share as they see fit, whether they wanted to use the material I shared with them or share the posts from my pages -- most simply shared what I posted on my social media accounts.
Facebook Results:
Day 1 saw the most engagement and reach -- 754 total reach, 36 post clicks and 38 likes, shares or comments.
Day 2 acheived a reach of 133, 4 post clicks and 7 likes, shares or comments
Day 3 reached 239 accounts with 10 post clicks and 11 likes, shaes or comments.
I published my Facebook page more than 1 year ago and this is the most engagment I've seen on my page. My goal was to raise awareness about Juneteenth and #protectourhistory by enouraging brands to be intentional about their motives behind not only posting during Juneteenth, but also going forward in the awakening of our country.
What is Juneteenth, Why do we celebrate Juneteenth, and How can non-Black citizens observe Juneteenth; and included an additional note encouraging brands and influencers to the take time to dive in and learn more about what the holiday is rather than just posting a message on social media and going about business as usual.
How I achieved my reach:
I created a Google doc with background information on my campaign idea, as well as, my post copy and images and shared it via email inviting friends and colleagues to share as they see fit, whether they wanted to use the material I shared with them or share the posts from my pages -- most simply shared what I posted on my social media accounts.
Facebook Results:
Day 1 saw the most engagement and reach -- 754 total reach, 36 post clicks and 38 likes, shares or comments.
Day 2 acheived a reach of 133, 4 post clicks and 7 likes, shares or comments
Day 3 reached 239 accounts with 10 post clicks and 11 likes, shaes or comments.
I published my Facebook page more than 1 year ago and this is the most engagment I've seen on my page. My goal was to raise awareness about Juneteenth and #protectourhistory by enouraging brands to be intentional about their motives behind not only posting during Juneteenth, but also going forward in the awakening of our country.
Art-Deco Media Kit
The Art-Deco Fashion Show is new to the Kansas City fashion scene, being only two years in the making. I was glad to help the team out and put together a media kit to help tell their story.
If you're a fashion enthusiast, don't miss this event set for Sunday, Aug. 11.
If you're a fashion enthusiast, don't miss this event set for Sunday, Aug. 11.
Content Creation With Blue Symphony LLC
Working with Sherry at Blue Symphony on a three-month content creation contract was a lot of fun. I did three blog posts for her with corresponding social copy and graphics for Facebook and LinkedIn:
- Tips for businesses to stay in stride with Kansas City's Smart City move,
- Website essentials for 2019, and
- Tech tools to streamline business operations
