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#KelseyDH Communications

Magical Insights From #KelseyDH:
MCOM TIps, tricks and hacks

Magical Insights from the ColorCommCon Virtual Conference

7/6/2020

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Professional development is fun. I enjoy it because I want to continue growing in my career and taking this journey to higher heights. As it is, and I’ve blogged about this before, there are not a lot of Black people or people of color in creative fields -- especially in Kansas City -- compared to our white counterparts. Networks like MimConnect, The CCYN Network and ColorComm are all collectives I follow consistently to find resources for Black communications professionals across the country to continue growing and learning together. When I saw that ColorComm was hosting a virtual conference, I quickly signed up. More than 2,000 other professionals had the same idea and on Tuesday, June 30, we hopped on Zoom to spend a full day learning from a host of women in leadership about the climate of our country. It was the best 8-hour workday ever. Speakers offered up advice and shared resources on how we can take action and influence justice, equity, diversity and inclusion where we work. Let’s dive into the lessons I learned.

Read Between The Lines Online

Speaker: Body Language Expert Linda Clemons

It’s important to note that the conference started at 9 a.m. EDT, so I was up earlier than I’ve been used to these past few months to be at “work” (or on my computer) by 8 a.m. CST.

Linda Clemons was the perfect start to my day. She taught us all about body language and how to show up online. I’m now questioning my posture and tone of voice during Zoom meetings. She also pointed out how to detect someone’s level of interest in what you’re saying through the nonverbal language of body posture.
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  • If someone is engaged and interested in the conversation they’re at the edge of their seat.
  • If they’re shocked by something you’ve said they’ll lean back.
  • Clemons said your tone of voice, nonverbal communication and verbal communication must align or what you’re saying won’t be convincing.
  • She talked about imposter syndrome and what it means -- sending out vibes and energy that are not congruent to yourself. 

“When you show up truthfully you will appear to be authentic because you are your true self.”

The Role of the Chief Diversity Officer

Panelists: Melonie Parker, Chief Diversity Officer - Google; Trisch Smith, Global Chief D&I Officer - Edelman; Soon Mee Kim, EVP & Global D&I leader - Porter Novelli
Moderator: Minda Harts, CEO -- The Memo, LLC

The diversity panel discussed the importance of why we need diversity and inclusion in the workplace. It’s important to recognize that Black employees are traumatized. Leaders have to provide support for what we’re dealing with and meet us where we are. Before we had the realities of systemic injustice brought to light, we were dealing with the weight of COVID-19. The global pandemic has affected Black people at disproportionately higher rates than that of other groups -- both in regard to health and employment.

  • There has to be a collective action. Speaking out is not enough, it’s what you’re doing daily that really matters.
  • Black employees must develop partners who can join us in speaking up and making suggestions on what our teams, leaders and organizations can do better.
  • There’s a retention issue in keeping young Black employees; we feel lonely and unequally sponsored. We won’t stay where we don’t feel welcome.
    • You have to transform cultures to ensure Black employees feel valued and have a seat at the table
  • Diversity training should look different for every level of employee
  • Kim said if you’re going to do the work of JEDI  -- not as in Skywalker or Kenobi, but justice, equity, diversity and inclusion -- you’re signing up for transformational change. Don’t just start a program through human resources, really take a holistic look at your organization.

Representation:

Panelists: Nely Galan, best-selling author/media entrepreneur; Chrissy Rutherford, brand consultant/creator; Meredith Koop, stylist/consultant; Sharon Chuter, Founder & CEO - Uoma Beauty and founder - Pull Up For Change
Moderator: Michelle Lee, Editor in Chief - Allure Magazine

This conversation was about the need for representation at all levels of corporations and how it can be achieved.

Chuter said she looks at data. Data is a way to tell a story that even brand leaders can understand because “we’re dealing with an invisible enemy.”
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  • Black people are the last to be hired and the first to be fired.
  • Do not buy where you can’t be hired.
  • Resist the urge to assimilate in order to succeed; Black professionals should stop feeling like they have to endure and survive in racist environments. Don’t be afraid to pack your bags.

Galan said it’s about money; women of color have the most purchasing power and we should use that to our advantage to ensure we are represented within the brands we support. She also said people of color need to buy more from one another. 

“If we don’t understand the power of our purchase, we will go back. We have to be vigilant and speak with empowerment,” said Galan. 
  • You have to cultivate your voice. She recommended taking an acting class to practice using your voice as a diversity and inclusion exercise.

Koop said your personal philosophy should match your profession and how you want to make money. 

Until we bring in the right voices on all levels, we will not fix the issues at hand.

Allyship: How to become effective

Panelists: Glennon Doyle, #1 NYT Bestselling Author of UNTAMED and founder of Together Rising; Melissa Urban, co-founder and CEO of Whole 30; Melissa Waggener Zorkin, CEO and President of WE Communications; Jenny Mollen, author, writer and comedian; Barb Schmidt, Founder of Peaceful Mind Peaceful Life
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  • The real work of an ally begins when no one is watching
  • Being an ally is about building relationships with people who don’t look like you
  • Allyship should be a verb, something you continually work toward rather than a badge of honor.
  • Allies have to get beyond talk and into action.
  • An ally’s actions need to match their intent. That’s how you build trust.
  • It’s important to listen to Black voices and believe that they are true.
  • Silos break when we have conversations with one another. 
  • Allies should be open to learning and hearing what people have to say.

“Stop asking why no Black people have applied for your jobs and ask yourself ‘why don’t Black people feel like they can apply for your jobs? How are we coming across?’” - Melissa Urban
  • Don’t expect people to come to you; go out and make connections

Doyle said an important lesson she learned is that white women often settle for fake peace and don’t speak up in moments when white men are exuding privilege in what should be inclusive spaces. She said not to be afraid to speak up and use your voice. “White women have underreacted, or not reacted, for 100 years. It is okay to overreact for 100 years.”

Gathering The Pieces: The Power Of I Am

Lauren Ash - Founder of Black Girl In OM
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After everything we’ve been through these past few months, we could all use a little self-care and meditation. Ash said we should normalize anxiety and normalize managing it. Healing requires doing the work and getting to the root. When we recognize and identify the limiting beliefs within ourselves we’ll be able to work toward healing.

  • Gratitude creates space for our next blessing.
  • Meditation takes on many forms. There’s no one way to meditate.
  • Move in the direction of your curiosity.
  • When you wake up in the morning, do something for you. Create a time for yourself that work can’t touch.

Action Now

Panelists: Brittany Packnett Cunningham, activist and MSNBC contributor; Stephanie Young, managing director of When We All Vote; April Ryan, White House correspondent -  American Urban Radio Networks; Rashad Robinson, president of Color Of Change

Moderator: Valencia Johnson, founder and chief impact officer - 1036 West Broad
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This was by far my favorite session and not because I’m a huge April Ryan fan. The panelists featured in this session dropped so many gems that communications professionals, especially, can take away.

“We talk about the systems that affect Black people in passive voice but we don’t talk Black people in active voice.” - Robinson

  • Without citizen journalism, we would have never witnessed the death of George Floyd
  • The biggest piece of misinformation surrounding the novel coronavirus comes, first, from social media, followed by the president and the media

Media is supposed to shine bright lights in dark spaces. You can’t just rely on sources anymore. It’s up to the audience to search for truth and find credible sources. - Ryan

  • We should demand that the media represent us so that we can get our story straight.
  • We can’t settle for charitable solutions to solve structural problems

“If Black Lives do not matter where you lead, don’t post it on social.” - Cunningham​

  • Make sure things that we are communicating outwardly are reflective of what’s happening internally.
  • The first step is doing the internal work. Your PR campaign should be the last step.

Transformative Leadership & Strategies To Win At Life

Speaker: Trudy Bourgeois, founder and CEO of the Center for Workplace Excellence

With the uncertainty triggered by COVID-19 and its effects on the global economy, none of us know whether or not we’re on the chopping block. How do you know if you’re valuable or dead weight?

“If you’re not working on the growth part of the business, you’re at risk,” said Bourgeois. Leaders care about people, performance and profit. If you’re contributing to those things, you’re worth saving.

Corporate America’s love language is money and relationships. We could have conversations with our managers on where we stand, but it’s likely they won’t even know. We need to assess ourselves.

Everyone needs an internal strategy and an external strategy. Bourgeois shared the five-five-five rule. We need:
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  • 5 people on the inside that know our value and can speak to our work and who we are
  • 5 within the industry with title authority and money to create opportunities for us
  • 5 people globally who can do the same

We have to be intentional about building relationships; “don’t go to get, go to give.” Extend the olive branch in meaningful ways.

  • Relationships need nurturing; be a connector, share an article.

Spend time working on your personal plan of action and not leaving anything to chance.

Getting Your Finances In Order

Speaker: Tiffany Aliche, founder and CEO of The Budgetnista

What steps should we be taking to be financially secure in the middle of an economic crisis?
  • If you have excess money, now is the time to invest
  • Investing in your retirement is non-negotiable
  • We should save at least 6 months of our living expenses, then we can tackle debt aggressively
  • Be mindful of your credit score

​“It is the obligation of your younger self to look after your older self. Debt freedom means nothing without context.” - Aliche
Recap #colorcommcon on Twitter
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Helpful COVID-19 Communication Tips

4/6/2020

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Who would've thought when 2020 began that we'd all be undergoing so much change at once across the board -- every industry, every brand is adjusting to a new normal. As small businesses and organizations start cutting back budgets to maintain some savings with shutdowns and scaled-back products and services, many of you will find yourselves taking on more communications and social media management roles. Here a few tips, tricks and resources to help make things easier as you prepare to respond to the COVID-19 crisis.

A Coronavirus Topical guide to AP Style

For those not familiar with AP Style, simply put, it's the standard writing style for journalists and communications professionals as defined by the world's oldest news service, the AP. Here are eight AP style tips to use in communicating about the coronavirus.
  1. AP accepts the coronavirus on first reference without use of COVID-19. Simply “coronavirus” infers that there is only one virus when there are multiple coronaviruses.
    Ex: Many things are changing with the spread of the coronavirus.
  2. Social distancing is two words with no hyphens and no quotation marks
  3. Stay-at-home order (adj.)
    In using multiple words combined as an adjective, hyphens in between the words link them together to form a complete description
    Ex: The governor issued a stay-at-home order to slow the spread of the pandemic.
  4. Shelter in place (v.) vs. Shelter-in-place (adj.)
    See “stay-at-home order”
  5. Shut down (v.) vs. shutdown (n.) 
  6. Health care is two words
  7. Isolation, quarantine
    According to the CDC: Isolation is separating sick people from healthy people to prevent spread of disease. For example, people believed to have COVID-19 or to have been exposed to the coronavirus are put in isolation in hospitals or are asked to practice self-isolation.
    Quarantine separates and restricts the movement of people who were exposed to a contagious disease to see if they become sick.
  8. World Health Organization
    ​Spell out the full name of the organization on first reference. WHO is acceptable on second reference.
Get more tips from the AP

Three Tips for Communicating about The coronavirus

  1.  Take caution in this time of heightened sensitivity to not scare your audience with bad news, assumptions and/or theories or opinions. All communication should be objective and only share confirmed facts. 
  2. In all crises, it’s better to be proactive than reactive. Now is the time to prepare your communications plan for how you’ll respond before the virus gets to your lobby, so that you’re not scrambling around later trying to figure it out.
  3. There’s an opportunity now to leverage media to inform in a useful, organic and authentic way
  • Share stories about your health care heroes on the front-line helping to stop the spread of the virus.
  • How are new policies impacting your company recovery plans? How are you going to continue supporting your employees and customers?
  • Travel stories: inspire travel when people can travel again.
  • Lifestyle stories: there are stories breaking through, but be smart about how you share.
Ask me about my COVID-19 Small Biz Content Packet for more resources to help you manage communications through the pandemic. 
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Rock Chalk... What The Hawk?

10/8/2019

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Four Risk Management Tips from Snoop & KU

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The University of Kansas Athletics Department had some serious ‘splainin to do following Snoop Dogg’s performance at Allen Fieldhouse. News of the fiasco quickly spiraled as the rapper’s performance featured profanity (surprisingly, no weed), pole dancers -- or acrobatic performers as they’re apparently called now -- and money guns. With the department already under fire for NCAA violations, you can bet they’re in full crisis management mode right now. Rock Chalk... what the hawk?

​We’ve yet to hear a serious explanation surrounding their choice of artist for the event and, quite frankly, it doesn’t matter much at this point; but they did release a statement saying that they “expected a clean version of the show.” Here are four magical insights (risk management tips, rather) from #Kelseydh that brands can use to avoid this kind of trouble in the future.​

1. Don’t expect that anyone is willing to switch up their brand for you

I can’t call it for sure but it seems that the Jayhawk brand just wanted to create a show that was culturally relevant and generated buzz but, if family-friendly was the mission, Snoop wasn’t the right choice.
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A lot of college athletics departments operate separately from the overall university, but the idea that a lot of people miss is that, for fans, it all goes together -- KU is KU, Jayhawks...KU. Still, individual brands or not, they should have chosen an artist that aligned with the overall brand and values of the university. 
Snoop Dogg’s brand doesn’t equate to family-friendly and the rapper should not have been expected to do anything different from what has made him a fortune to meet the needs of a university athletics department.

Keep in mind that when you’re looking to partner with a public figure or another brand, the first question you should ask is “which artist/brand appeals to our audience and aligns with our mission and core values?” Everything should point back to mission and values. If it’s not a fit, don’t risk it. 

2. Walk throughs and rehearsals will always serve you well

While vetting the artist and what they stand for should have happened in step one, it’s almost always a better idea to run through your events so that you have an idea of what is happening, how, when and who is doing what.
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The team missed a key opportunity to remind Snoop to a) clean up his performance and b) fix any other issues they might find problematic like money guns, for example, or... poles center court. And, friends, if you honestly aren’t too sure, ask your PR team to come along. I’m sure we’ll find a couple of things to correct so we can attract the right kind of press.

3. Plan for every scenario and every response

Anticipating a classic Snoop performance, for those aware, would’ve been number one on the list of concerns for a family-friendly event. For those not as aware, they trusted the rapper’s management team to ensure he came through with a clean performance. Big mistake. My advice for situations like this is to anticipate every crisis or issue and create a plan for how you’ll address it. You may use it and you may not, but at least you’re prepared to handle crap if it hits the fan. 

​Things to plan for could’ve included profanity, negative response from stakeholders regarding artist choice, sound issues, capacity and crowd control to name a few things. I don’t think anyone could’ve anticipated pole dancers and money guns but, again, they could’ve prevented that if they had ran through the show beforehand or simply asked about the artist’s plans for the performance.

Bonus tip? Any special requests or agreements — in this case, a clean show because it’s not his normal routine — are best agreed upon contractually. Safe partnerships for the rest of 2019 and beyond. #protectyourbrand #saveyourbutt

4. There’s such a thing as too risky

We’ve discussed brands taking risks before haven’t we? Oh I think so - in our Diversity in Marketing talk! This one is a little different, though. Rather than risking it for the sake of social justice like the ones we talked about in Diversity in Marketing, KU risked it all for the sake of...well we don’t know for sure but my guess is buzz. 

With other NCAA allegations against them, this by no stretch of the imagination was the right move. Again, talk your ideas through with legal or PR so they can steer you in the right direction. One of the best times to play it safe is when you’re already in hot water. Tend to the fires already burning before causing another one. 

​Thoroughly brainstorm and sort through all of your ideas -- how will this work, what do I want out of this, how do I want my audience to respond, what will it cost me and can I afford it -- then cautiously determine which ones are the best and which ones aren’t. There’s no benefit in taking unnecessary risks.
We’ve all made mistakes. They’ve not all gone viral but maybe they’ve been just as controversial or... maybe not. These are transferable lessons you can use to do some preliminary risk management before launching a new campaign or planning an event. It’s not looking good for KU and it’s not fun dealing with a flood of negative media attention. Here’s hoping they’re able to make a come back after this one.
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    Kelsey Haynes is a talented and ambitious marketing and communications professional who enjoys helping her clients get the most out of their brands

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